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An SEO consultant plays a pivotal role in shaping the online presence of businesses. They are equipped with the expertise to optimize websites for search engines, ensuring that they rank higher on result pages. This is done through an understanding of algorithms used by search engines and implementing strategies such as keyword research, link building, content creation and technical SEO practices. Their work increases organic traffic to websites, which can lead to more conversions and sales.
Their services extend beyond just increasing website visibility; they also offer advice on improving user experience and site design for better engagement rates. An effective SEO consultant doesn't only focus on achieving short-term goals but also plans strategically for long-term success in the ever-changing digital landscape. They keep themselves updated with latest trends in SEO practices and adapt their strategies accordingly to ensure sustained growth for their clients' online platforms.
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